PEST and SWOT ANALYSIS

• Political

• Economic

• Socio- Demographic

• Technological

• Political

• Economic

• Socio- Demographic

• Technological

• Political

• Economic

• Socio- Demograpic

• Technological

• Political

• Economic

• Socio- Demographic

• Technological

These are internal characteristics of firms or industry that can contribute directly to the profitability of firms and the industry.

• Strengths

• Weaknesses

• Opportunities

• Threats

• Strength

• Weakness

• Opportunity

• Threat

These are undesirable impacts of external factors because they can potentially impair the profitability of firms in an industry.

• Strengths

• Weaknesses

• Opportunities

• Threats

These are positive impacts of various external environments on the profitability of an industry. These are only potential, indirect and prospective.

• Strengths

• Weaknesses

• Opportunities

• Threats

Government policies and regulations

• Political

• Economic

• Socio- Demographic

• Technological

Interest rates.

• Political

• Economic

• Socio- Demographic

• Technological