The Archers - Industry and Audience

The typical The Archers target demographic is:

• Male 50+

• Female 50+

• Female 30 - 50

• Female 60+

Our case study The Archers narrative strand centres on:

• Helen and Rob's marriage.

• Grace Archer's death.

• Kate Aldridge's husband.

• Jack Woolley’s dementia.

The BBC's Charter is to:

• Inform, Unbiased, Educate

• Educate, Engage, Entertain

• Educate, Inform, Entertain

• Enlighten, Inform, Educate

The trending Twitter hashtag during the Helen and Rob narrative strand was:

• #loveisfreedom

• #saynotocontrol

• #domesticviolenceawareness

• #controlisnotlove

Which charity did The Archers raise £100,000 for?

• Women's Aid

• Refuge

• Victim Support

• Respect: Men's Advice Line

What was Rob's surname?

• Ambridge

• Grundy

• Titchener

• Falkener

In which fictional rural village is The Archers set?

• Corbridge

• Ambridge

• Cambridge

• Sellafield

The Archers is an example of:

• melodrama

• soap tragedy

• political drama

• radio psychodrama

According to Blumler and Katz 'Uses and Gratifications Theory', why do audiences listen to The Archers?

• Personal Identity

• Entertainment and Diversion

• Social Interaction

• Information

Where does the typical listener live?

• North West

• South East

• Midlands

• South West