Tourism Marketing

The tourism products cannot be stored.

• True

• False

The demand in tourism is ______

• A. elastic and seasonal

• B. diverse and elastic

• C. elastic and diverse

• D. seasonal and varied

The situation analysis (step 2 of marketing planning) consists of these elements, except:

• A. background

• B. threats

• C. marketing budget

• D. forecast

What is the main focus of selling?

• Focus on the sellers

• Focus on the customers

• Focus on the products

• Focus on the profits

“Marketing gains profits through the number of products sold”

• True

• False

What benefits that a consumer-oriented market philosophy can bring to the enterprise?

• Time and money

• Better products and quality

• Qualified employees

• Positive image and reputation

What are three distinct stages in the evolution of marketing?

• Production, sale, marketing

• Production, promotion, marketing

• Sale, promotion, marketing

• Promotion, selling, marketing

________________ focus on production capacity, quality and cost controls, finance for increasing production and maintaining the efficiency of profitability.

• Sales orientation

• Product orientation

• Production orientation

• Marketing orientation

Some of the problems faced by the tourism industry for the purposes of marketing are there because of its own lack of efforts in the area.

• True

• False

Which of the following factors SHOULD NOT be considered when the criticism of its application in tourism marketing?

• Consumerism

• Social responsibility

• Ethnic

• Emotion