Chapter 6- The Product is Sports & Entertainment Marketing
Authored by Nicole Himmel
Other
9th - 12th Grade
Used 63+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ is the name, symbol, logo, word, design or combination of elements that identifies a product, service, or company
Brand
Packaging
Product Enhancements
Product Extension
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ are features added to the basic product to satisfy additional needs and wants within a single purchase
Brand
Packaging
Product Enhancements
Product Extensions
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ is a group of similar products with slight variations to satisfy the different needs of consumers
Brand
Packaging
Product Enhancements
Product Line
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ is how the product is presented to the consumer
Brand
Packaging
Product Enhancements
Product Extensions
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ is a strategy used by a company to differentiate its products/services from its competitors products/services
Branding
Applying a Trademark
Packaging
Positioning
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ is a well-known name and/or symbol established by one company and sold for use by another company to promote its products
Icon
Licensed Brand
Packaging
Trademark
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________________ is the legal protection of words and symbols used by a company
Icon
Licensed Brand
Packaging
Trademark
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