Chapter 6- The Product is Sports & Entertainment Marketing

____________________ is the name, symbol, logo, word, design or combination of elements that identifies a product, service, or company

• Brand

• Packaging

• Product Enhancements

• Product Extension

____________________ are features added to the basic product to satisfy additional needs and wants within a single purchase

• Brand

• Packaging

• Product Enhancements

• Product Extensions

____________________ are a group of similar products with slight variations to satisfy the different needs of consumers

• Brand

• Packaging

• Product Enhancements

• Product Extensions

____________________ is how the product is presented to the consumer

• Brand

• Packaging

• Product Enhancements

• Product Extensions

____________________ is a strategy used by a company to differentiate its products/services from its competitors products/services

• Branding

• Applying a Trademark

• Packaging

• Positioning

____________________ is a well-known name and/or symbol established by one company and sold for use by another company to promote its products

• Icon

• Licensed Brand

• Packaging

• Trademark

____________________ is the legal protection of words and symbols used by a company

• Icon

• Licensed Brand

• Packaging

• Trademark

Which of the following is NOT a level of brand recognition?

• Introduction

• Rejection

• Observation

• Insistence

The ____________________ stage of the product life cycle is when product is unique to the marketplace and only one brand is available

• Introductory

• Growth

• Maturity

• Decline

The ____________________ stage of the product life cycle is when sales of a product and profit increase

• Introductory

• Growth

• Maturity

• Decline