Speech & Comm Chapter 2: Audience Analysis and Listening

The physical process in which sound waves hit the ear drums and send a message to the brain

• comprehensive listening

• hearing

• listening

• all of the above

Goals we strive for and what we consider important and desirable

• attitude

• values

• morals

• scruples

Examining and looking at your audience first by its demographics and psychological traits

• audience demo

• audience analysis

• audience breakthrough

• audience scope

The outward characteristics of the audience

• audience analysis

• demographic characteristics

• stereotyping

• totalizing

Generalizing about a group of people and assuming all of them have the exact same characteristics

• totalizing

• demographic analysis

• stereotyping

• audience analysis

The type of informed listening needed to listen to and interpret music, theatre, or literature is

• algorhythmic listening

• appreciative listening

• comprehensive listening

• empathetic listening

A tendency to search for information in a way that confirms one's preconceptions

• additional support

• barrier

• confirmation bias

• self efficacy

Taking on characteristic of a group or person and making that the sum total of what that person or group is

• audience analysis

• demographic characteristics

• stereotyping

• totalizing

a stable positive or negative response to a person, idea, object, or policy is

• a belief

• a central understanding

• an attitude

• saliency

Listening focused on understanding and remembering important information from a public speaking message

• abrupt communication

• comprehensive listening

• empathetic listening

• hearing analysis