Mid-Term Test

A _________ is the production, distribution and sale of goods and services for a profit.

• Account

• Business

• Creation

• Transportation

You should try to __________ something cutomers want.

• create

• market

• save

• trutst

It is very important that you focus on the _________ of the consumer.

• deires

• choices

• needs

• wants

A market consists of ________ important elements.

• one

• two

• three

• four

Which of the follow is NOT one of the four Ps of the Marketing Mix?

• Plant

• Place

• Price

• Promotion

The marketing concept requires entrepreneurs to be aware of the customer's needs, to meet those need and make a profit while doing so.

• True

• False

Market reearch does not investigates what consumers are buying or are likely to buy in the future.

• True

• False

The target market are those consumers who are not going to purchase the product or service.

• True

• False

The group of people that a product or service is aimed at is called:

• Target Members

• Target Monitors

• Target Maids

• Target Market

The market research should be carried out ________________ the advertising launch if you want to see the product's performance.

• After

• Before

• During

• Always