The Appeals

is used to establish the writer as fair, open-minded, honest, and knowledgeable about the subject matter.

The writer creates a sense of being trustworthy.

Your credibility increases if you're an expert on the topic

the strategic use of thinking, claims, and evidence to convince an audience of a certain point

Must have a main idea, specific details, then examples, facts, data

this appeal is directed to sway an audience member's feelings and uses manipulation

Uses joy/pain as the basis of an argument's position without factual evidence that logically supports

• ethical

• logical

• emotional

• parental

• professional

• logical

• emotional

• credible

• logical

• desirable

• ethical

• emotional