AdverSmarts Advertising Strategies

Companies use magical locations to:

• make children want to learn magic

• show cool tricks

• make food disappear

• make them exciting places to visit

Websites use the word "my" in their names:

• it's easy to rhyme

• to make them sound like special places created just for you

• it's friendlier than you

• to make you come back

Tags

CCSS.RI.2.8

CCSS.RI.3.5

CCSS.RI.4.5

CCSS.RI.4.8

CCSS.RI.5.5

Companies use places like castles:

• because knights are cool!

• to make you feel like you are going on an adventure

• so you can go on a quest

• to make them seem mysterious

Tags

CCSS.RL.1.3

CCSS.RL.2.1

CCSS.RL.4.3

CCSS.RL.5.3

CCSS.RL.6.3

Companies use the word new in their catchprase:

• to make you curious

• because everyone will want to try it

• to make you think that if it's new it must be better

• because no one wants to buy old stuff!

Tags

CCSS.RI.2.5

CCSS.RI.2.8

CCSS.RI.3.5

CCSS.RI.4.5

CCSS.RI.4.8

The taste of real chocolate catchprase

• Makes you think there is real chocolate

• means the product has real chocolate

• is describing Co-Co cruch correctly

Tags

CCSS.RI.3.5

CCSS.RI.4.5

CCSS.RI.4.8

CCSS.RI.5.5

CCSS.RI.5.8

Describing taste as a crunch:

• is clever

• is correct

• makes food exciting

• is confusing

Tags

CCSS.RI.3.4

CCSS.RI.4.4

CCSS.RI.5.4

CCSS.RL.3.4

CCSS.RL.4.4

Companies use character like Happy Fun Tiki Statue

• because they look cool

• to make children want to travel

• to scare children

• to create fun characters out of objects

Tags

CCSS.RI.4.9

CCSS.RI.5.9

CCSS.RI.6.2

CCSS.RL.4.2

CCSS.RL.5.2

Companies use characters like Mega Cool Penguin because:

• penguins are cute

• kids love animals

• penguins don't each cereal

• penguins are black and white

Tags

CCSS.RI.1.9

CCSS.RI.2.9

CCSS.RI.4.8

CCSS.RI.5.8

CCSS.RL.4.5

Lewis the dragon is

• a fun, friendly mythical creature

• scary

• designed to make kids cry

• a vegetarian

Designing your own cereal box

• helps children learn about shapes

• is free advertsing for the company

• is a great way to get kids to remember a prouduct

• is fun!