Accelerate PST - Day 4

______ is a Solution that should be offered when the client wants to IMPROVE the effectiveness of their marketing by comparing Campaigns

To get the best results during A/B testing, there should only be one major difference between your campaigns.

• True

• False

The advertiser doesn't need verticalization insights to make the campaign more outcome driven

• True

• False

What are the different types of audiences?

• Custom Audience

• Core Audience

• Detailed Targeting

• Lookalike Audience

What are the two types of targeting for A/B Testing?

• Any type of audience

• Broad Audiences/Prospecting

• Retargeting

We use this targeting strategy to exclude people who already made the purchase for a specific number of days.

• Detailed Targeting Expansion

• Lookalike Audience

• Custom Audience Exclusion

• Broad Targeting

This is a set of features available in the ads manager that make it easy for advertiser to work on his reports and analyze which metric is performing well for him.

• Ads Reporting

• Reporting Manager

• LWI Reporting

• No feature is there

Advertisers can download report without going to the ads reporting tool

• True

• False

In structure for scale, the simplify indicates the ad sets, placements and bidding

• True

• False

This is the ______ of the solution journey, where we pitch policy whenever required.