One of the purposes of Customer Relationship Management is to

CRM Unit 1

Quiz
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Education
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Professional Development
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Hard

Celestina Wong
Used 20+ times
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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
improve profitability.
contact customers promptly.
improve workforce productivity.
maintain all the products offered to customers.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Recent CRM trends and development includes the following EXCEPT
Data mining will gain prominence.
Social CRM will boost relationship.
Response times will be increased.
Companies will offer amazing customer experience.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one of the following best describes an external customer?
One who supplies the company’s products or services but is not part of the organisation.
One who uses and pays for the company’s products or services and is part of the organisation.
One who uses and pays for the company’s products or services but is not part of the organisation.
One who relies on assistance from another to fulfil his/her job duties and is part of the organisation.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Shaun is considering implementing a cloud-based CRM system for his company. One of the key requirements for a CRM role is
to focus on reducing cost.
to anticipate customer needs only.
to interact personally with the customers.
to handle different customers in the same manner.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Every good CRM system must have the following modules EXCEPT
sales.
service.
analytics.
contact management.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one of the following is a key requirement of Customer Relationship Management (CRM)?
Continuously learn about your agents.
Anticipate customers’ needs and offer to fulfill them.
Empower the vendors with product information and training.
Disable information sharing and interaction across the organization.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
John, a retail chain owner wants to introduce a CRM system to his organisation. He is hiring a new staff who should be able to setup the system from scratch and also train his staff.
What position should John offer in his recruitment?
Consultant.
Email Marketer.
Logistics Planner.
Digital Marketing Manager.
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