CRM Unit 1

CRM Unit 1

Professional Development

24 Qs

quiz-placeholder

Similar activities

SSIHM C5

SSIHM C5

University - Professional Development

20 Qs

IIBF Exam 51-71

IIBF Exam 51-71

Professional Development

21 Qs

livingLEGENDARY Quiz

livingLEGENDARY Quiz

Professional Development

20 Qs

Dr.S.Uma's Principles of Management Quiz

Dr.S.Uma's Principles of Management Quiz

University - Professional Development

20 Qs

untitled

untitled

Professional Development

25 Qs

L & SCM Module 2

L & SCM Module 2

Professional Development

25 Qs

BCS Systems & Architecture Quiz 1

BCS Systems & Architecture Quiz 1

University - Professional Development

20 Qs

2023 Cyber Security Test

2023 Cyber Security Test

Professional Development

20 Qs

CRM Unit 1

CRM Unit 1

Assessment

Quiz

Education

Professional Development

Hard

Created by

Celestina Wong

Used 20+ times

FREE Resource

24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the purposes of Customer Relationship Management is to

improve profitability.

contact customers promptly.

improve workforce productivity.

maintain all the products offered to customers.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Recent CRM trends and development includes the following EXCEPT

Data mining will gain prominence.

Social CRM will boost relationship.

Response times will be increased.

Companies will offer amazing customer experience.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following best describes an external customer?

One who supplies the company’s products or services but is not part of the organisation.

One who uses and pays for the company’s products or services and is part of the organisation.

One who uses and pays for the company’s products or services but is not part of the organisation.

One who relies on assistance from another to fulfil his/her job duties and is part of the organisation.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Shaun is considering implementing a cloud-based CRM system for his company. One of the key requirements for a CRM role is

to focus on reducing cost.

to anticipate customer needs only.

to interact personally with the customers.

to handle different customers in the same manner.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Every good CRM system must have the following modules EXCEPT

sales.

service.

analytics.

contact management.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following is a key requirement of Customer Relationship Management (CRM)?

Continuously learn about your agents.

Anticipate customers’ needs and offer to fulfill them.

Empower the vendors with product information and training.

Disable information sharing and interaction across the organization.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

John, a retail chain owner wants to introduce a CRM system to his organisation. He is hiring a new staff who should be able to setup the system from scratch and also train his staff.


What position should John offer in his recruitment?

Consultant.

Email Marketer.

Logistics Planner.

Digital Marketing Manager.

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?