How to fight a price war?

True or False?

A company should reveal its strategic intentions and capabilities to their rivals to possibily prevent a price war?

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• 

Fill in the blank!

Another Non-Price Response includes the focus on _______ rather than price.

Which complex price actions can be implemented efficiently in a price war?

• Bundling

• Loyalty programs

• Multi-part Pricing

• Quantity Discounts

True or False?

When competing in a price war the company should introduce new expensive products to establish quality trust.

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• 

What are the risks involved in a simple price cut?

• Teach customers to anticipate higher prices

• Company might receive bad reputation

• Doubt on product quality

Fill in the blank!

Price cuts should be implemented _______ and unambiguously so that your competitors know that sales gains are only temporary and short-lived, thus monetarily attractive.

Which analysis is NOT part of the 4 major analysis concepts?

• Customer issues

• Company issues

• Communication issues

• Contributor issues