Pemasaran

Perubahan yang drastis di era sekarang adalah pengalaman

• Internet, connectivity, Transparency

• game, connectivity, Transparency

• Internet, connectivity, civilization

• Internet, exclusivity, Transparency

Kecenderungan dalam pembentukkan brand adalah

• Customers tend to follow the lead of their idol when

  deciding which brand to choose

• Customers tend to follow the lead of their parents when

  deciding which brand to choose

• Customers tend to follow the lead of their teacher when

  deciding which brand to choose

• Customers tend to follow the lead of their peers when

  deciding which brand to choose

Banyak Industri saat ini menyasar konsumen yang

• younger, more intelligent, and growing in terms of income level

• younger, more productive, and growing in terms of income level

• mature, more productive, and growing in terms of income level

• younger, more productive, and settle

Di negara manakah terjadi jumlah start up semakin menanjak?

• Amerika

• Asia

• Europe

• Africa

Cara pengenalan Brand saat ini lebih menyasar konsumen secara

• Vertikal

• horizontal

• longitudinal

• diagonal

• literal

Pengaruh prilaku pasar dalam active media communication saat ini mempengaruhi apa saja, kecuali

• Keputusan membeli produk

• cara berkomunikasi

• cara fashion

• life style

• complaint

Media komunikasi saat ini

• smartphone, tablet, laptop, and television screens

• smartphone, table, laptop, and television screens

• smartphone, tablet, blackberry, and television screens

• smartphone, tablet, laptop, and pager

Kemajuan apa yang dihadapi dunia internet saat ini, kecuali

• When making transactions on ATMs in these centers, customers can video-chat with a personal teller for assistance

• Zappos, an online shoe and clothing retailer, relies heavily on very personal call-center interactions as a winning formula

• Amazon needed to create a “physical channel” with its Dash Button, which allows shoppers to automatically replenish household products such as coffee and detergent with a push of a doorbell-sized button

• Birchbox, an online-first beauty product retailer, opened its brick-and-mortar store to

  complement its existing e-commerce business

• The educator provides iPads to make personalized

  recommendations, mimicking its online personalization scheme

Also known as “word of mouth,” it has become

the new definition of “loyalty” during the past decade. and have the willingness to endorse and recommend the brand to their friends and family... hal ini disebut juga

• loyalty

• royalty

• healthy

• community

• tasty

Peran anak muda yang diminati oleh industry adalah kecuali

• trendsetters

• adopters

• game changers

• convincer