Data Gathering

Which of the following is an importance of data gathering?

• Informed Decision Making

• Worsen your marketing strategies

• Solve complex problems.

• Damages your customer database

________is the gathering of raw data collected at a source.

Data recording is ______?

• Preserving data collected in course of laboratory studies

• Modification of data to make it easier to comprehend

• Science of analyzing raw data to make conclusions

• The process of documenting data and observations in a variety of forms in order to preserve it for later use.

_________ is defined as a discussion for collecting information.

Which of the following is a type of interview?

• Individual Interview

• Behavior-based interview

• Unstructured Interview

• Participant observation

Which of the following is a disadvantage of unstructured interview?

• Spontaneous

• Flexibility

• Faster execution

• Time consuming

Structured interview is a  ________ where an interviewer asks an interviewee questions in a standardized order.

Which of the following is an advantage of structured interview?

• Less interviewer bias

• No flexibility

• Time consuming

• Promotes two way communication

_____ comprise of individuals with certain characteristics who focus discussions on a particular issue or topic.

What is data gathering?

• The process of collecting and evaluating information

• A collection of facts, such as numbers, words, measurements, observations .

• Exchange of data between a source and a receiver

• Systematic process of gathering observations or measurements