Advertising methods

There are over 3000 consumer magazines tiltes in the UK

• True

• false

Adverisers aiming to reach the 15-24 age group may use this type of advertising as they have a captive audience although it is expensive to produce

• internet

• TV

• Radio

• Cinema

Billboard advertising can be static or placed on buses and taxis. They are generally low cost, can target regions and are eye catching. What are the main disadvantages - pick 2

• Prime locatins are expensive

• Not much colour

• Limited space

• Short exposure time to message

TV advertising reaches the largest amount of people and can target audiences by time and programme. What disadvantages do you think puts off most advertisers?

• Price

• Fast forwarding through ads

• Channel hopping

• Disperse of customers over different channels

Radio advertising cost more than print adverts, and cheaper than TV, but listeners may be doing something else and not listening. What are other advatages to radio? Select correct answers

• Can target precise audience

• Listeners loyal to channels

• Have immediate impact e.g. offers and events

• Are paid per click

What do you think are the main advantages of advertising in magazines?

Websites, Apps, Google Adwords, popups, direct email, Social-Media, 3rd party advertising, banner advertising are all types of internet advertising

• True

• False

Online advertising often uses a pay-per-click system. What are the main disadvantages of internet advertising?

Which methods of advertising do you think your business will most benefit from?

• Internet

• Radio

• Newspapers

• Billboard / posters

This method of advertising can be in print or online. It can have detailed information and can be organised at short notice.

• Radio

• Newpapers

• TV

• Billboards