Knowing customers

SWOT Analysis is an assessment of a company's strengths and weaknesses and the opportunities and threats.

• TRUE

• FALST

Which statement is true?

• Market intelligence is a subset of market research.

• Market research is superset of market intelligence.

• Market research is a subset of market intelligence.

• All of them.

Which car introduced the first power windows?

• 1940 Packard 110

• 1950 Packard 110

• 1940 Packard 180

• 1950 Packard 180

Which is not included in the marketing mix?

• Product

• Promotion

• Place

• Payment

How many ways are there to collect data?

• 4

• 5

• 6

• 8

Behavioural data is when you gather data using a method called data mining

• TRUE

• FALSE

• I have no clue

When doing survey research do you:

• Give out questionnaires

• Use people as examples to gather information

• Watch how people behave while shopping

Which technology is most likely to be obsolete soon?

• Automatic transmission

• Manual transmission

• Paddle shift transmission

Managers use operational plans to _____.

• regulate the day-to-day affairs of each department.

• regulate production quotas that must be met each quarter.

• determine the company's long-term goals.

• specify what to do in case the original plan fails.

Comprehensive, long range planning, focusing on broad enduring issues is called:

• operational planning

• strategic planning

• tactical planning

• none of the above