Concepts of Mass Communication

Communication is a two way dynamic process wherein the sender sends a message through a channel to a receiver with the intent of changing the receiver's __________.

• awareness, knowledge, assumptions, practices & skills

• awareness, knowledge, advocacies, presumptions, and skills

• awareness, knowledge, attitudes, practice & skills

• awareness, knowledge, advocacies, practice, and skills

Which among these photos is an example of mass communication? Check all that applies.

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What do you call the audience of mass media?

1) Messages in mass media are low-cost, rapid and multiplicative.

2) Messages in mass media are always one way.

3) The sources of mass media messages are always organizations.

4) Audiences in mass media are always potentially large.

Which of the statements are not true?

• 2, 3

• 1,2

• 1, 2, 3

• 2, 4

Which photo/s is represents an example/s of the surveillance function of media?

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Which photo best represents the linkage function of mass media?

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When you watch the finale of Hometown Chachacha instead of doing your requirements for school because you are stressed you are using mass media content for reason?

• Cognition

• Entertainment

• Diversion

• Withdrawal

When you watch The Good Doctor while reviewing for your finals because you want to practice identifying concepts you learned in class as they were used in the drama, how are you using this content?

• Cognition

• Surveillance

• Diversion

• Withdrawal

When the producers of Blue's Clues cast an Asian because they wanted Asian representation on children's television, they are mindful of this function of mass media.

• Entertainment

• Surveillance

• Socialization

• Linkage

Mass communication can be differentiated from communication in the following ways: 1) it is a complex process 2) it is always made possible with the aid of one or more machines 3) messages are private 4) it is directed at a large, homogenous audience. Which of the statements are true?

• 2 only

• 1 & 2

• 1, 2, 4

• all statements are true