Q1M4 Entrepreneurship

_________ are the most common way to gather primary research with the use of questionnaires

• Personal Interview

• Surveys

• Focus Group Discussion

• Telephone interview

The following are guidelines in constructing your own research questionnaire, except.

• Keep it simple as possible.

• Make sure it is clearly appealing and easy to read.

• Cluster or block related questions.

• Move from specific questions to more complex questions

______ is an excellent method for generating and screening ideas and concepts. It can be a moderated group interviews and brainstorming sessions.

• Surveys

• Personal Interview

• Telephone Interview

• Focus Group Discussion

The following are considerations in the use of focus group discussions in the market research, except.

• The length of the session is between 90 and 120 minutes.

• Conduct focus groups discussion with 10 to 15 participants per group.

• Assign an expert moderator / facilitator

• Use a semi-structure or open-format discussion

The interview is also helpful even when the business has already started because the customers’ feedback provides the entrepreneur a glimpse of what the customers think about the business

• True

• False

Personal interviews are less expensive and less time consuming, and the response rate is not as high.

• True

• False

Telephone interviews are the traditional method of conducting an interview.

• True

• False

In a structured interview, the researcher asks a standard set of questions and nothing more.

• True

• False

DATA COLLECTION is the most valuable tool of any type of research study. Inaccurate data collection may cause mistakes and ultimately lead to invalid results.

• True

• False

Interviews normally last from 15 to 40 minutes, but they can last longer, depending on the participants’ interest in the topic.

• True

• False