TPC2/HPC2: MODULE 9: INTERNET APPLICATION IN TRAVEL

Organizations can tailor their products to meet the specialized needs of a traveller

• Mass Customization

• Disintermediation

• Global information dissemination

• None of the above

Customers can communicate directly with suppliers to ask questions and tailor their bookings.

• Transactional support

• Mass Customization

• Interactive communication

• None of the above

Tourist can conduct business and make reservations without human support

• Integration

• Transactional support

• Interactive communication

• NONE OF THE ABOVE

Cutting out the travel intermediary and reaching customers more directly

• Disintermediation

• Integration

• Global information dissemination

• NONE OF THE ABOVE

A traveler purchases a flight on Lufthansa’s website

• Government to Consumer

• Business to Consumer

• Business to Business

• NONE OF THE ABOVE

A tourist offers her/his services as an attorney to a hotel where she/he is staying.

• Consumer to Business

• Government to Consumer

• Consumer to Consumer

• NONE OF THE ABOVE

These sites provide tools to build customized travel itineraries for a range of destinations

• Online Travel portals

• Trip Planning

• Online travel guides

• NONE OF THE ABOVE

Combine a range of services, including booking tools, social media, feature articles and other content to offer travellers a compelling mix of trip planning tools

• Online Travel portals

• Trip Planning

• Online travel guides

• NONE OF THE ABOVE

Refer to the ways in which individuals process information, this affects information gathering, evaluation and selection processes used in vacation trip planning

• Context

• Cognitive style

• Involvement

• NONE OF THE ABOVE

is needed to accomplish the task; this contrasts to simple and routine decisions, which require low consumer involvement

• Trust

• Situation

• Involvement

• NONE OF THE ABOVE