Marketing Management

Consumer buying behavior refers to the buying of _____________

• Individual and Households

• Organizations and Individuals

• Individuals, Households and Organization

• Government Buying and Household Buying

Which of the following IS NOT a factor or characteristic affecting consumer buying behavior?

• Social

• Personal

• Competition

• Cultural

The most important consumer-buying organization in society is ____

• Friends

• Family

• Relatives

• Organizations

Ishak saved RM5,000 from his part-time job. He now decides to buy an Iphone 13 for himself. Ishak’s ability to buy the product is affected by _____

• His taste for high-class products

• His job as a McDonalds part-time crew

• High interest rates given by CIMB bank

• His ability to save money in his job

Define ‘perception’

• how a person thinks of himself and how he thinks other people sees him

• how a person views the world

• what the person thinks the world is made of

• how a person feels about the world and what the world is in reality

Adib promises himself to keep fit and lose weight because he wants to win the girl of his dreams. What characteristic of influence is this on his buying behavior?

• Motivation

• Perception

• Psychological

• Learning

The more educated you are, the better informed you are and the better you choose what you buy. What is this characteristic called?

• Good Decision Making

• Skills

• Behavior

• Learning

Robert and his whole family buys only Honda cars. Besides being rich, the family displays the characteristics of ______ in their purchasing behavior

• Lifestyle

• Wealth & Ability to pay

• Motivation

• Beliefs & Attitudes

Aini wants to buy a new car, but realizes that interests rates for hire purchase are high. So she decides to buy a second-hand car. What caused this?

• Economic Situation

• Culture

• Social class

• Unemployment

When does a consumer decision making process take place?

• Before a purchase

• During and after a purchase

• Before, during and after a purchase

• At home