ESB Domain 1 Lesson 2

How long should a lean canvas be?

• one chapter

• one page

• two chapters

• two pages

Which business opportunity involves recruiting marketers to join a team?

• Franchise

• Licensing

• Market size

• Network marketing

Which business opportunity involves higher start-up costs?

• Franchise

• Licensing

• Managing cash flow

• Management skillset

Which business opportunity obtains licenses to use a brand name?

• Franchise

• Licensing

• Market size

• Network marketing

Which viability factor involves the potential funding of a business opportunity?

• Franchise

• Management skillset

• Managing cash flow

• Market size

Which viability factor can help an entrepreneur make up for a lack of skills?

• Market size

• Management skillset

• Relationships

• Passion

Which viability factor researches the demand for products or services?

• Managing cash flow

• Market size

• Network marketing

• Relationships

All of the following are common characteristics of entrepreneurs EXCEPT which one?

• forward-thinking

• resiliency

• risk adverse

• self-reliance

A natural disaster is an example of what type of risk?

• competition

• environmental

• financial

• political

What protects an invention from being copied?

• copyright

• trade secret

• trademark

• patent