Module 3 Quiz

An idea that may be in the form of skills, new knowledge, or a favorable attitude.

• Sender

• Channel

• Feedback

• Message

This largely determines the acceptance or rejection of the idea by the person or the group with whom the source communicates.

• Credibility

• Genuine interest

• Adequate knowledge

• Awareness

It tells the source whether the receiver is paying attention to the message, understands it, is not bored, or likes the presentation.

• Noise

• Feedback

• Innovation

• Channel

These are the people who are more cautious, and want to see the idea tried and proven under local conditions first.

• Innovators

• Early majority

• Early adopters

• Late adopters

They go ahead, risking possible loss, and do the experimenting for a much larger group.

• Innovators

• Early majority

• Early adopters

• Late adopters

A stage of adoption process where a person develops a curiosity or concern in the new idea or practice.

• Awareness

• Interest

• Trial

• Adoption

An individual method which involves the identification of a farmer whose agricultural practices and personal attitudes are superior that his operation can serve as a model for others to follow.

• Office calls

• The field flag

• The model farmer

• Personal letters

Advantages of office calls, except;

• Extends highly personalized service.

• Generates great interest on the part of the farmer of clientele.

• Provides an actual teaching – learning situation.

• Only farmers or clientele who consult the technician are reached.

Individual methods, except;

• Personal letters

• The field flag

• The model farm

• Result demonstration

Group methods, except;

• Method demonstration

• Educational exhibits

• General meetings

• Informal discussion