Marketing quiz

Geographic segmentation divides the market into different geographical units such as?

• Regions, states, counties, cities

• Location of distribution

• Promotion on social media

What is Marketing Mix?

• The different kinds of choices that organisations have to make in the whole process of bringing a product or services to market

• Often it includes intangibles such as history, culture and natural beauty

• Determine how to satisfy the customer’s needs, the more successful the destination will be

What is included into the list of service Marketing Mix?

• Budget and price

• Product and Effectiveness

• Place and Process

Demographic segmentation divides the market into groups based on variables such as?

• Nation, region, neighborhood

• Age, gender, family size, family life cycle

• Products, advertising, promotion, and sales

Psychographic segmentation divides buyers into different groups based on What?

• Age and financial resources

• Social class, lifestyle, or personality traits

• Social status

What are the types of Marketing research?

• Casual and Descriptive research

• Funding and Expiatory research

• Identification and segmentation research

What are the Classification of Marketing research?

• Problem-Identification

• Problem solving

• Distribution

What are the 2 types of marketing research used in Tourism ?

• Sales Analysis and Product

• Quantitative and qualitative

• Demographic and Promotion

What is External marketing?

• Training, culture, and internal communications

• Direct exchanges between employees and guests

• Promotional efforts aimed at potential customers and guests

User status divides buyers into ex-users, potential users, first-time users, and ______ users of a product.