Revision Chapter 1 & 2

When dealing with international marketing, the _________ of foreign marketing are the unfamiliar problems & the variety of strategies necessary to be adapted.

• purposes

• uniqueness

• advantages

• disadvantages

The two (2) most common concept of international marketing development applied in international trade are....

• Egocentric & Polycentric

• Ethnocentric & Polytechnic

• Ethnic & Polycentric

• Ethnocentric & Polycentric

When marketers refuses to do modification on their product or services in foreign market, the marketer is applying ______________ concept in his or her international marketing development.

• Polycentric

• Regiocentric

• Ethnocentric

• Geocentric

When marketers to do modification on their product or services in foreign market, the marketer is applying ______________ concept in his or her international marketing development.

• Polycentric

• Regiocentric

• Ethnocentric

• Geocentric

i. Raise brand reputation

ii. Generate new revenue for firm

iii. Earn foreign exchange

iv. Knowledge about foreign culture

Based on the above statement, choose the CORRECT answers best describing the importance of international marketing.

• i

• i,ii

• i,ii,ii

• i,ii,ii,iv

In case of extraordinary & fluctuation in exchange rates between two countries can create serious problems for marketers. This statement is best describe the _________ that marketers have to dealt with in international marketing.

• market driven technology issue

• currencies issue

• diversities issue

• money laundering

In recent years, the usage of e-commerce, artificial intelligence & smartphones in international marketing activities have change the pattern on how marketers doing business. This statement is best describe the _________ that marketers have to dealt with in international marketing.

• market driven technology issue

• currencies issue

• diversities issue

• money laundering

One of the biggest concern when doing business in foreign market is the safety & security of your company. Illegal activities such as bribe, human trafficking & terrorisms can affect international marketing activities. This statement is best describe the _________ that marketers have to dealt with in international marketing.

• market driven technology issue

• currencies issue

• diversities issue

• money laundering

The biggest problem McDonald faced was during the launch of its product in India was the public image it was carrying as an international food chain & not matching Indian standards. This is an example of _________ that marketers have to dealt with when entering a foreign market.

• market driven technology issue

• currencies issue

• diversities issue

• money laundering

Business activities involving planning & executing the concept, pricing, promotion & distribution of ideas, goods & services in more than one countries is ______________.

Based on the above statement, choose the CORRECT answers best describing the importance of international marketing.

• marketing

• international marketing

• global marketing

• marketing mix