4Ps

The marketing mix must be which of the following?

• Profit driven

• Driven by the economy

• Customer driven

• Driven by the industry

Promotion does NOT include decisions about which of the following?

• Branding

• Personal selling

• Public relations

• Advertising

Which of the 4 Ps relates to packaging?

• Price

• Product

• Place

• Promotion

Which of the 4 Ps relates to warehouse inventory?

• Price

• Product

• Place

• Promotion

Which of the 4 Ps includes creating a 50-percent-off coupon?

• Price

• Product

• Place

• Promotion

Which of the 4 Ps would include offering credit arrangements?

• Price

• Produce

• Place

• Promotion

Which of the following is sometimes referred to as the “fifth P”?

• Publicity

• People

• Profit

• Passion

Which of the following is NOT a basic pricing decision?

• Determining suggested retail price

• Creating volume discounts

• Determining Packaging

• Producing price bundles

Leveraging the full power of __________ may be a key business strategy.

• publicity

• a target market

• social status

• the Internet

Which of the following is NOT a basic place decision?

• Distribution channels

• Repairs & support

• Inventory management

• Warehousing