BUS375-Review quiz-CBT

Which of the following is NOT an element of the marketing mix?

• Place

• Purchase

• Product

• Price

Coupons, product samples, and displays are examples of _______________?

• Sales promotion

• Direct marketing

• Personal selling

• Digital advertising

Any form of communication a business or organization used to inform, remind, or persuade is called...

• Promotion

• Reminding

• Prosecution

• Employment

Free trial-size and travel-size are particularly useful in introducing new products

• premiums

• rebates

• samples

• sweepstakes

The most important way to maintain customer loyalty is

• listen to customers' concerns

• disregard customers choices

• not care about customers

• get as many customers as possible

Two companies come together "permanently" for mutual gains or to reduce competition

• Joint venture

• Merger

• Acquisition

• Franchise

When one company buys another company which may or may not be doing well

• Joint venture

• Merger

• Acquisition

• Franchise

Which mathematical representation can be true for acquisitions?

• Company A + Company B = Company C

• Company A + Company B = Company A

• Company A - Company B = Company C

• None of these

._______________is the co operation of two or more individuals or business in which each agrees to share profit, loss and control in a specific enterprise.

• Joint venture

• Merger

• Acquisition

• Franchise

A __________ is anything that can be offered to a market to satisfy a want or a need.

• Price

• Place

• Promotion

• Product