BBS200 session 2

Business research can be defined as a

• systematic inquiry, the objective of which is provide information to write journal articles.

• systematic inquiry, the objective of which is keep academics employed.

• systematic inquiry, the objective of which is to provide information to solve managerial dilemmas.

• an inquiry to solve managerial problems

Business research is an important skill for graduating students because …

• Businesses need fast paced decision making

• Businesses need fast paced decision making

• Managers should make informed decisions

• Both B and C

Basic Research is also known as

• Pure research

• Easy Research

• Applied research

• Simple research

Basic research is

• More directed at solving theoretical problems

• Establishing fundamental facts and relationships within a field of study

• Designed to provide the base for immediate managerial decisions

• Both A and B

Applied research is

• More directed at solving theoretical problems

• Establishing fundamental facts and relationships within a field of study

• Designed to provide the base for immediate managerial decisions

• Both A and B

Good research includes:

• Problems and purpose clearly defined

• Research design thoroughly planned

• Limitations revealed

• All of the above

The distinction between basic and applied research

• Basic is easy and applied is more difficult

• Basic is easy and applied is for experienced researchers

• Applied research is done in business and basic research is done at the library

• Is application, that is applied research is applied in the ‘real world’ where as basic research is usually theoretical

The 3 major philosophical positions are

• Postulism, Interpretivism and Realism

• Positivism, Interpretivism and Realism

• Postivism, Interpretivism and Reality

• Postulism, Interrelations and Realism

Predictive research is research that is…

• Theory based attempting to predict future events

• Theory based attempting to develop a model

• Theory based attempting to predict business events

• Evidence based research

Explanatory research is research that investigates

• New ideas that are well researched

• New ideas that are not well researched

• New ideas that university academics want to be the first to discover

• All of the above