Client Journey Prada-MiuMiu SM

What is the key word that lays the foundations of the new Client Experience?

• Human Touch

• Transaction

• Sentiment

Who is playing a key role in this context of transformation and new Clients' expectations?

• The Client Advisor

• The Brand

• The Luxury Market

Empathy, Warmth and Passion represent the Human Touch Values. Which one is missing?

• Sustainability

• Proactivity

• Inclusivity

What does the Brand Promise stand for?

• Our pledge and how we want our Client Advisors to feel

• Our pledge and how we want our customers to feel

• Our pledge and how we want our employees to feel

"Study,Study,Study" is a famous quote by…

• Miuccia Prada

• John Lennon

• Giorgio Armani

Making a first good impression is part of …

• Approaching the Client

• Discovering the Client

• Welcoming the Client

What is important to do when ice-breaking with the Client?

• Leverage your personality and lift your speech with positivity

• Share personal comments and judgements

• Talk about politics and soccer

What is the right sequence to effectively present a product to a Client?

• The unexpected product, the alternative, the desired

• None of these

• The alternative, the desired, the unexpected product

How can you guarantee future business opportunities with a Client?

• Schedule a 1-1- appointment with the Client and close the sale

• Schedule a virtual appointment with the Client upon the new collection arrival

• Make sure you properly collect CRM data and identify opportunities to follow up with the Client

What do we mean by Clienteling?

• They are all the interactions and activities performed with Clients to drive them back to the store

• Clienteling is part of the Closing of the sale with the Client and farewell

• Clienteling is the CRM data capture moment and Closing of the sale