Blockchain and Marketing

What is a blockchain?

• A distributed ledger on a peer to peer network

• A type of cryptocurrency

• An exchange

• A centralized ledger

Each block of a Blockchain consists of which of the following?

• A hash pointer to the previous block

• Timestamp

• List of transactions

• All of the above

What technology is Bitcoin built on?

• Ethereum

• Javascript

• Solidity

• The Blockchain

What is consumer centric marketing?

• It starts with the individual customer and aims to meet the needs of that customer everywhere (all divisions) and as much as possible. So, both are not in conflict, strictly speaking.

• Marketing in which the consumer creates content for the brand.

• A focus on how the consumer and the brand can use storytelling in order to optimise KPis

• All of the above

"Instead of generating revenues through customers' payments for content and services, these platforms rely on income through data and targeted advertisements."

This statement is referring to....

• Blockchain solutions

• Growth hacking tools

• Email marketing platforms

• Social media

Blockchain might not be ideal for social media platforms because

• It is too complicated to use

• People don't use social media to be paid

• Social media networks are transparent enough

• It helps to prevent data from being stolen

Spam is a growing nuisance for email marketers

• Yes

• No

"American Express has integrated the Hyperledger blockchain to provide reward points to members based on individual products, instead of the spending behavior at a particular merchant".

This is an example of a ....

• Loyalty programme

• Inbound marketing campaign

• Blockchain and marketing.

• Growth hacking

2key is

• an integral part of the blockchain infrastructure powering 2key network The 2key network tokenomy includes auto-hodling, auto-demand and auto-burning mechanism that increase the value of 2KEY tokens in direct proportion to the network use, benefitting all users.

• A platform using centralised PPC focusing on automatic referral and shareholding

• a decentralized referral network helping people and organizations reach their ideal audience and spark action. It allows people to earn from sharing SmartLinks and spread awareness about interesting content, products or services.

• Another network marketing scheme but on the blockchain

The Web 3.0 is

• blockchain backed internet connection

• the third generation of internet services for websites and applications that will focus on using a machine-based understanding of data to provide a data-driven and Semantic Web. .

• focused on the combination of AI and Blockchain in order to create free internet services that bridge the world together.

• The new WWW.com