YS > Dig Mkt > Ch1: Digital marketing landscape

An opinion former is ______.

• An expert working in this subject area.

• An enthusiastic and knowledgeable hobbyist.

Digital immigrants are people who were born ______.

• After 1980

• In another non-digital country

• Before 1980

Which best describes the internet of things?

• An ecosystem where applications and services are driven by people.

• An ecosystem where applications and services are driven by machines.

• An ecosystem where applications and services are driven by data.

There is a dark side to the internet of things. SELECT ALL THAT APPLY.

• Information misuse

• Privacy issues

• Online payments

• Unfairness

• Dishonesty

Big data is about ______.

• Volume, veracity, variety.

• Volume, velocity, vitality.

• Volume, velocity, viability.

• Volume, velocity, variety.

How has the Internet of Things changed how you live and study? Discuss with relevant examples.

Where has digital disruption impacted your environment? Assess with examples.