MODULE 1 MM3

Communication takes place when...

• One Person A talks to Person B.

• When two people meet face too face.

• When Person A unites idea to Person B and Person B gives a response to person A

• All of the answers are incomplete. NONE of the Above

Marketing communication intentions are just to inform, persuade and remind.

• TRUE

• FALSE

Focuses on creating the awareness and persuading the customers to initiate the purchase.

• Promotion

• Promotional Mix

• Promotional Tools

• All of the above

It pertains to the incorporating several Promotional tools which intends to increase the market share

• Marketing Mix

• Promotional Mix

• Advertising

• Both Marketing Mix and Promotional Mix

What promotional Tool is being used when a sales personnel is involved.

• Sales Promotion

• Advertising

• Direct Marketing

• Personal Selling

• Public Relation

Buy 1 take 1 or 50% off is what type promotional Tool

• Direct Marketing

• Sales Promotion

• Sales Personnel

• Digital Marketing

• Advertising

Every time a new movie would be release there will always be a press conference that will be done, what type of promotional tool is used?

• Public Relation

• Advertisng

• Social Media Marketing

• Direct Marketing

• Sales Promotion

When a business does marketing campaign through Facebook, It is an example of what promotional tool?

• Digital Marketing

• Social Media Marketing

• Direct Marketing

• Advertising

• Both Digital and Social Media Marketing

Digital Marketing was categorize in 3 , when a a product went trending this is an example of _________

• Earned Media

• Paid Media

• Social Media

• Owned media

• Both Social Media and Owned Media

When a firm send direct promotional e-mails to customers, What type of promotional tool is used?

• Advertising

• Digital Marketing

• Public Relation

• Direct Marketing

• None of the above