
THC 411
Authored by Jo Badrina
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University
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80 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customers themselves may be part of the service experience because of their greater involvement in the production process.
A. Inseparability
B. Intangibility
C. Perishability
D. Variability
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It focuses on the consumer’s perception of good value of the money they pay for the product/service they receive.
A. Cash discounts
B. Negotiated pricing
C. Quantity Discounts
D. Value pricing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a broad category of fields within the service industry that includes, lodging, restaurants, event planning, theme parks, transportation, cruise line and additional fields within the tourism industry.
A. Food Industry
B. Hotel Industry
C. Recreational industry
D. Resort industry
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a give-away of trial amount of a product to the customers, normally in small portion, and free of charge.
A. Coupons
B. Displays
C. Flyers
D. Sampling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a joint marketing activities with selected intermediaries.
A. Billboard advertising
B. Cooperative advertising
C. Corporate advertising
D. Pop-up advertising
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a person's pattern of living as expressed in his or her psychographics.
A. Culture
B. Fad
C. Lifestyle
D. Routine
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a system of values and beliefs in an organization that reinforces the idea that providing the customer with quality service is the principal concern of the business.
A. Barter culture
B. Buying culture
C. Promotion culture
D. Service Culture
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