THC 411

Customers themselves may be part of the service experience because of their greater involvement in the production process.

• A. Inseparability

• B. Intangibility

• C. Perishability

• D. Variability

It focuses on the consumer’s perception of good value of the money they pay for the product/service they receive.

• A. Cash discounts

• B. Negotiated pricing

• C. Quantity Discounts

• D. Value pricing

It is a broad category of fields within the service industry that includes, lodging, restaurants, event planning, theme parks, transportation, cruise line and additional fields within the tourism industry.

• A. Food Industry

• B. Hotel Industry

• C. Recreational industry

• D. Resort industry

It is a give-away of trial amount of a product to the customers, normally in small portion, and free of charge.

• A. Coupons

• B. Displays

• C. Flyers

• D. Sampling

It is a joint marketing activities with selected intermediaries.

• A. Billboard advertising

• B. Cooperative advertising

• C. Corporate advertising

• D. Pop-up advertising

It is a person's pattern of living as expressed in his or her psychographics.

• A. Culture

• B. Fad

• C. Lifestyle

• D. Routine

It is a system of values and beliefs in an organization that reinforces the idea that providing the customer with quality service is the principal concern of the business.

• A. Barter culture

• B. Buying culture

• C. Promotion culture

• D. Service Culture

It is a way to give customers a chance to win prizes, in the form of cash or even vacations.

• A. Bidding

• B. Charity

• C. Contests

• D. Competition

It is about short-term incentives to encourage the purchase or sales of a product or service.

• A. Advertising

• B. Personal selling

• C. Public promotion

• D. Sales Promotion

It is an overall mind-picture of the world, shaped by information that people filter and then retrieve.

• A. Insight

• B. Perception

• C. Perspective

• D. View