Tourism Product Life Cycle

new tourism products are discovered and introduced

• Exploration Stage

• Involvement Stage

• Development Stage

• Consolidation Stage

local communities also start setting up their own business to provide various tourist related services and facilities such as accommodation, meals, guides services, and transportation

• Exploration Stage

• Involvement Stage

• Development Stage

• Consolidation Stage

foreign investment is attracted to the destination due to start / commencement of a well-defined tourism market

• Exploration Stage

• Involvement Stage

• Development Stage

• Consolidation Stage

slowly the destination starts to lose the appeal as the products offered here starts to get outdated and negative impacts of tourism activities can be seen on the destination

• Exploration Stage

• Involvement Stage

• Development Stage

• Consolidation Stage

Loss of original features of the destination which means that the destination has started losing its charm

• Rejuvenation

• Decline

• Stagnation Stage

• Consolidation Stage

visitor’s number will start falling or decreasing and regular visitors are replaced by tourists looking for a affordable/cheap vacation or trip; more negative impacts that can be seen on the destination

• Rejuvenation

• Decline

• Stagnation Stage

• Consolidation Stage

large number of investments is done by private companies or by government, or by both for the transformation of the destination and starts to introduce new tourism product line; previously unexploited natural resources are also utilized - beginning of another cycle

• Rejuvenation

• Decline

• Stagnation Stage

• Consolidation Stage

Tourism product is anything that fulfills all the pleasure, leisure or business requirements and wants of tourist at places other than their own place of origin

• TRUE

• FALSE

A Tourism product could be defined and described by its three characteristics.

(Check / tick 3 answers)

• It should be exchanged for some value .

• The product must be tangible only.

• It should satisfy some need or needs of the customers

• The product must be offered

After the Stagnation Stage, the product could either only _____ or ______.

(check / tick 2 answers)

• increase

• decline

• rejuvenate

• decrease