1.2 Scale of the travel & tourism industry

The travel & tourism industry accounts for roughly how much of global GDP?

• 11%

• 5%

• 15%

• 9%

Which region has the largest proportion of global inbound tourism?

• Asia and the Pacific

• Africa

• Europe

• Americas

• Middle East

Which is seeing the most growth in both inbound and outbound tourism?

• MEDCs

• LEDCs

What does UNWTO stand for?

What does WTTC stand for?

Which country accounts for 13% of global tourism receipts?

• China

• UK

• Japan

• Norway

Which of the following is NOT an example of DIRECT EMPLOYMENT?

• Hotel staff

• Travel agent

• Tourist information officer

• Aircraft manufacturer

List ONE reason why it is important for travel & tourism providers to constantly use market research.

Resort occupancy and length of stay are two indicators of what?

• Health of the travel & tourism industry

• Domestic tourism

• Tourism products

• International tourist arrivals