Game Time! WNM

Which is considered a Traditional Media?

• Facebook

• Email Marketing

• Direct Mail

• Search Engine Optimisation

What do you call the merging of previously distinct media and platforms through digitization?

• Media consumption

• Media communication

• Media compilation

• Media convergence

A copywriter is also called

• a marketer in writing

• a salesman in print

• a creative writer

• a publisher in new media

True or False- Social media marketing involves learning about the profile and preferences of the consumers to target and present specific ads

• True

• False

A good copywriter knows how to

• direct creative commercials

• take notes from the audience's feedback

• make a production brief for the clients

• write news and articles

Grace has a small jewelry business. She wishes to attract more clients in her online shop. Which platform should she utilize more?

• newspaper ad

• email marketing

• brochures

• Facebook sponsored content

Basti is given a brief to write about Tender Juicy Hotdog -"Kids Can Tell" copy. What must he take into consideration when starting his draft?

• Make a list of the best features of TJ hotdog

• Research and survey on why kids love TJ hotdog

• Analyze the kids population in the Philippines

• Interview the sales representative of TJ hotdog

Phil is a Youtube content maker. He is also a well-known car race driver. Which type of ad will fit the most on Phil's Youtube channel?

• Jansport

• Pocari Sweat

• Audi

• Bose

I used to shy away from the camera because of my yellow teeth. But after using this toothpaste, I am more confident to face the crowd. Shine bright like a diamond with "Smile Shine" toothpaste. What formula was used in this copy?

• PAS

• AIDA

• BAB

• none of the above

There should be a _________ when using both traditional and new media.

• detail

• balance

• time

• priority