Review_week 3

It is relating to measuring or measured by the quantity of something rather than its quality.

• Market Analysis

• Qualitative

• Target Market

• Quantitative

It is refers to the process of studying the dynamics and determining the characteristics of a particular market within an industry.

• Quantitative

• Qualitative

• Market Need Analysis

• Target Market

Give atleast one type of market segmentation

It is the process of grouping similar or homogeneous consumers

• Market Intelligence

• Market Segmentation

• Target Market

It is a market segment to which a particular good or service is marketed.

• Target Market

• Market Segmentation

• Market Intelligence