BR212 Pre-Test

It is a corporation that is made up of a number of different, sometimes unrelated businesses.

• monopoly

• corporation

• merger

• conglomerate

Which of the following terms completes: media production, __________, and consumption

• marketing

• advertising

• distribution

• creation

Which of the following describes the field of political economy of media and communication? Choose all applicable answers.

• It examines how media and communication systems and content reinforce, challenge, or influence existing social relations.

• It emphasizes the relationship of media "texts" to the audience, not interested in the factors that influence the production of media content.

• It looks at how media ownership and support systems (ex: advertising and state policies) affect and influence media behavior and content

Which of the terms can be simplified as "how a company plans to make money" (Lewis, 2014).

• business model

• policies

• ratings

• media ownership

Which of the terms can be described "as a high-level overall plan embracing the general goals and acceptable procedures especially of a governmental body."

• business model

• policies

• ratings

• media ownership

Which of the following questions are often asked in the field of political economy of media and communication? Choose all applicable answers.

• What drives the media?

• Why news is reported in a certain way?

• Why some events are completely ignored?

• What are the audience's interpretation of the media text?

It is an economic system whose essential feature is the motive to make a profit.

• socialism

• economic democracy

• capitalism

• communism

Which of the following can be best described as lifeblood of the news media industry, funding investment in the provision of local, national and international news and information?

• advertising

• public relations

• PSAs

• blocktime