Intro Marketing_Quiz 1

The first step in a good marketing plan is to ......

• Research the market

• Develop a market strategy

• Evaluate the action plan

The group of people who desire a particular product or service are known as

• Public

• Consumers

• Trend

• Market

....... is Tangible

• Service

• Product

• Air

Product, Place, Price and Promotion are also called

• A lot of P's

• 4 P's

• Market segmentation

Which of the following is NOT one of the 4 P's

• Product

• Place

• Packaging

• Price

Which key word best describes the phrase 'intangible products'

• Goods

• Item

• Thing

• Service

How the customer gets the product

• Sales strategy

• Price

• Promotion

• Place

Choosing what to make and sell is which one of the 4 P's

• Place

• Price

• Product

• Promotion

All the people who share similar needs and wants and who have the ability to purchase your products are called ....

• Group

• Willing consumer

• Customer

• Market

Which of these products is an example of a consumer service

• A bottle of washing up liquid

• A drink can filling machine

• A washing machine repair service