Product Extension

Coca-Cola also sells several ‘budget’ soft drink brands (in some countries) through the major supermarkets.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry).

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called ‘Titanic” (and using the slogan – ‘really big on taste’).

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

A fitness center decides to add a ‘super-advanced’ aerobics class for its very fit customers.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a breakfast bar.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

Burger’s Galore is planning to open a chain of toy stores under the name of ‘Toys ‘n More’.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

A successful airline starts a budget priced airline to better compete against price-based competitors.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

A successful clothing brand, decides to start marketing shoes and various fashion accessories under its own brand.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

Facebook launches its own smartphone product.

• Line Extension

• Brand Extension

• Multi Brand

• New Brand

Apple brings out its next iPhone

• Line Extension

• Brand Extension

• Multi Brand

• New Brand