OCM-Chapter 2

This retail business acts as a universal supplier of a wide variety of products

• Departmental store

• Multiple shops

• Mail-order Business.

• Tele-shopping

_______________can check the price fluctuations in the market by holding back the goods when prices fall and releasing the goods when prices rise.

• Wholesaler

• Agent

• Retailer

• Mercantile agent

A warehouse keeper accepts goods for the purpose of ____________

• Selling

• Packaging

• Export

• Storage

It is a network of a number of branches situated at different localities in the city or in different parts of the country.

• Multiple shops

• Consumers co-operative store

• Hire purchase system

• Internet marketing

Small scale Fixed retailers includes ____________

• Pedlars

• Cheap Jacks

• Hawkers

• General stores

Wholesaler's deals in ____________ quantity of goods.

• Limited

• Small

• Medium

• Large

An agent is appointed by the ____________

• Principal

• Manufacturer

• Wholesaler

• Retailer

The persons who come in between the primary producer and the final consumer to promote trade is called as __________

• Trader

• Middleman

• Auctioneer

• Agent

Following is not the services offered by retailers to consumers.

• Regular availability of products

• New product information

• Convenience of buying

• Marketing for consumer

The retailer plays as a link between

• Consumer and manufacturer

• Consumer and wholesaler

• Manufacturer and wholesaler

• He doesn't link any