A name, and symbol, identifying one company's identity, product, or service from its competitors to make an impression on current customers, and target market.
Case Challenge 10.1 Vocab Quiz

Quiz
•
Business
•
10th Grade
•
Medium

Christine Butler
Used 14+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Brand
Brand Identity
Brand Image
Market Research
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Over time, the brand represents an image, or idea of quality and satisfaction, to consumers.
Brand Identity
Brand Image
Logo
Mission Statement
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The perception of a brand in the marketplace.
Brand Image
Branding
Brand
Market Research
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The process of sharing brand identity, crafting a brand image, and establishing a significant presence in the market.
Branding
Brand Research
Brand Identity
Logo
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A brand's physical representation, which may be a graphic element alone, a combination of graphic and type, or only type with a distinctive color, style, and font.
Logo
Brand
Mission Statement
Brand Image
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Gathering, and evaluating, data regarding customers' preferences for products and services.
Market Research
Marketing Strategy
Logo
Branding
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A process that allows a company to consider how best to represent itself to the public to increase sales and public awareness.
Marketing Strategy
Mission Statement
Branding
Brand Identity
8.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A formal summary of the aims and values of a company, organization, or individual.
Mission Statement
Marketing Strategy
Logo
Brand
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