Case Challenge 10.1 Vocab Quiz

A name, and symbol, identifying one company's identity, product, or service from its competitors to make an impression on current customers, and target market.

• Brand

• Brand Identity

• Brand Image

• Market Research

Over time, the brand represents an image, or idea of quality and satisfaction, to consumers.

• Brand Identity

• Brand Image

• Logo

• Mission Statement

The perception of a brand in the marketplace.

• Brand Image

• Branding

• Brand

• Market Research

The process of sharing brand identity, crafting a brand image, and establishing a significant presence in the market.

• Branding

• Brand Research

• Brand Identity

• Logo

A brand's physical representation, which may be a graphic element alone, a combination of graphic and type, or only type with a distinctive color, style, and font.

• Logo

• Brand

• Mission Statement

• Brand Image

Gathering, and evaluating, data regarding customers' preferences for products and services.

• Market Research

• Marketing Strategy

• Logo

• Branding

A process that allows a company to consider how best to represent itself to the public to increase sales and public awareness.

• Marketing Strategy

• Mission Statement

• Branding

• Brand Identity

A formal summary of the aims and values of a company, organization, or individual.

• Mission Statement

• Marketing Strategy

• Logo

• Brand