E5 BFL 2

The amount of money needed to buy or sell a product is its __________.

• marketing

• price

• placement

• premium

Where you locate your product is __________.

• promotion

• premium

• product

• placement

Where you locate your product is __________.

• marketing

• promotion

• placement

• packaging

How you enclose and protect a product is __________.

• packaging

• service

• purpose

• public relation

Meeting a need with words or actions instead of tangible products.

• marketing

• service

• promotion

• premium

A thing that you can touch or a service that you can offer which is sold to your customers.

• packaging

• price

• purpose

• product

The process of communicating the value of a product or service to customers.

• marketing

• public relation

• promotion

• service

Promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them.

• premium

• promotion

• service

• public relation

The promotion of a favorable image between a business and the public.

• public relation

• promotion

• price

• product

The reason or the goal, the thing you are trying to accomplish.

• packaging

• premium

• purpose

• marketing