DMK107V - Chapter 6

According to the case study "The Showmax app for iOS or Android devices allow subscribers to download up to 25 series episodes or movies to watch later when they are offline".

This example relates to which key objective of a mobile marketing?

• To sell

• To serve

• To speak

• To sizzle

According to the case study "Vodacom customers can get Showmax for free for 3 months plus 15GB data".

This example relates to which key objective of a mobile marketing?

• To sell

• To serve

• To speak

• To sizzle

According to the case study "If customers got more questions or experience technical difficulties, they can start a live chat with customer service agents available from 07h00am - 23h00pm".

This example relates to which key objective of a website design?

• To sell

• To serve

• To speak

• To sizzle

According to the case study "A new advert about a grandfather trying to connect with his granddaughter was recently launched and promoted as an embedded video banner ad on external websites and sponsored on social media platforms".

This example relates to which key objective of a website design?

• To sell

• To serve

• To speak

• To sizzle

According to the case study "Showmax accept online credit and cheque payments, via PayPal and sell Showmax Vouchers. Alternatively, customers can add Showmax to their DStv, Telkom or Vodacom bill at a discounted subscription fee of R49 per month".

This example relates to which key objective of a website design?

• To sell

• To serve

• To speak

• To sizzle

According to the case study "By leveraging relationships with major production studios, Showmax delivers the best of specialised local content such as The River, The Queen or Isithembiso which are delivered on Showmax platforms at the same time as delivered from DStv broadcast. In February 2019, Showmax announced its first original travel show, ‘Trippin with Skhumba’, hosted by South African comedian Skhumba Hlope and featuring guests comedians such as Salesman, Mashabela, Tumi Morake and Schalk Bezuidenhout".

Showmax website content is customised based on which database integration in this example?

• Customer demographics

• Customer preferences

• Mass customisation

• Recommendation algorithms

According to the case study "For R99 monthly fee, customers get access to online catalogue of TV shows, movies, kids’ shows and documentaries with no adverts".

Select three (3) appropriate global navigation bars that Showmax should use to organise navigation and structure of the website.

• TV Shows

• Movies

• Account

• Comedy

• Action

According to the case study "For R99 monthly fee, customers get access to online catalogue of TV shows, movies, kids’ shows and documentaries with no adverts".

Select three (3) appropriate local navigation bars that Showmax should use to organise the 'My Account" global navigation of the website.

• Help Center

• TV Shows

• Marketing preferences

• Manage Subscription

• Billing History

The below example relates to which organisational structure of the website?

Showmax.com/eng/tvseries/date-my-family/season7/episode12/watch

• Global navigation

• Local navigation

• Contextual navigation

• Breadcrumb