Repositioning Strategies

A merger is different from an acquisition in that it...

• TRICKED YOU! It's the same!

• A merger is negotiated

• An acquisition is negotiated

True or False - The ACCC has the final say on whether or not mergers and acquisitions can go ahead depending on if they are competitive or not.

• True

• False

What is the difference between a business entering voluntary and involuntary administration?

• Voluntary is for partnerships, involuntary is for companies

• Involuntary is for partnerships, voluntary is for companies

• Involuntary administration is by court order

• Creditors apply for voluntary administration

Which of the following is NOT a communications repositioning strategy?

• Public relations

• Crisis management

• Employee relations

• Diversifying products

What is an objective of repositioning a business?

• Become more sustainable

• All of the listed responses

• Achieve growth

• Gain market share

Hungry Jacks offering a Vegan range is an example of...

• Communications repositioning

• Marketing Repositioning

• Human Resources Repositioning

• Finance Repositioning

The Four Ps of Marketing are...

• Place, Product, Promotion, Price

• Primacy, Promotion, Price, Place

• Production, Power, Price, Place

• Place, Primacy, Price, Place

Marketing Repositioning involves:

• mergers/acquisitions

• recruiting new investors

• offering new products and/or rebranding

• all of the above options

Marketing Repositioning: Vodaphone changing their logo is an example of:

• Offering new products

• Rebranding

• Changing promotional strategies

• Pass

Human Resources repositioning may occur through...

• New methods of acquisition

• Retraining and redevelopment

• Redunancies (firing - ooft)

• All of the listed options