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Day 2

Authored by مبارك فارس

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Professional Development

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Day 2
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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How low are IKEA prices? They are:

[A] the lowest on all home furnishing products

[B] lower than all local competitors

[C] substantially lower than their competitors

[D] at least as low as their competitors

[E] low enough to make a profit.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How does Ingvar Kamprad describe the IKEA product range?

[A] Home furnishing products for every part of the home

[B] Functional and affordable

[C] The IKEA Concept

[D] The IKEA identity

[E] The IKEA Brand.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How is the IKEA business idea expressed? Through:

[A] inspiring home furnishing solutions

[B] the IKEA product range – it is our identity

[C] the IKEA trademark and word mark

[D] democratic design

[E] IKEA Swedish influence.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How is the quality level set for IKEA products? It is:

[A] adapted to raw materials

[B] based on the highest furniture standards

[C] based on environmental standards

[D] adapted to consumers’ long-term interests

[E] based on the highest standards and top

industry norms.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How would you describe IKEA low price with a meaning?

[A] The best value-for-money in every function

[B] Priced 20% lower than competitors

[C] Priced lower than competitors

[D] IKEA prices are lower every year

[E] Price tags explain the meaning.

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How does the IKEA Concept support IKEA retailers in their local markets?

[A] It supports a clear and strong brand position

[B] It helps IKEA retailers increase ecommerce

[C] It protects IKEA retailers from local competition

[D] It communicates the IKEA culture and values

[E] It protects the IKEA trademark.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How do we secure IKEA genuinely

low prices?

[A] By reviewing and adjusting IKEA prices once a month

[B] By rational, effective manufacturing in large volumes

[C] By purchasing global manufacturing capacity

[D] By aggressive pricing strategy

[E] By competitor monitoring.

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