Ad Networks

An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers.

• True

• False

The targeting options for Apple Search Ads are:

• Search Match, Keywords, Customer Types, Device Type and Location

• Search Match, Keywords, Customer Types, Demographics, Device Type and Location

• Keywords, Customer Types, Demographics, Device Type and Location

• Search Match, Keywords, Customer Types, Demographics and Location

There is danger of cannibalising organic users when using Apple Search Ads

• True

• False

Video ad networks connect video advertisers with advertising spaces across various websites

• True

• False

DSPs do NOT have their own algorithms and machine learning capabilities

• True

• False

You can use DSPs even if you have a small daily budget

• True

• False

A negative aspect about mobile web traffic partners is that their ads look like fake content

• True

• False

Preloaded apps are mobile apps which are installed and licensed on new devices after they’re purchased

• True

• False

There are no targeting options available for pre-install providers

• True

• False

Click spamming is a way of stealing installs that would have come organically and attributing them to the fraudster’s UA campaign by generating huge amounts of fake clicks

• True

• False