Midterm Examination

It uses physically printed media, such as magazines and newspapers, posters and billboards, and direct mail.

• Print media advertising

• Broadcast advertising

• Outdoor advertising

It is a publication regularly printed and distributed.

• Magazines

• Newspaper

• Brochures

A newspaper advertising that has a uniform width, measured in terms of number of lines occupied and not allowed to use color.

• Classified display advertising

• Display advertising

• Classified advertising

An advertisement of movies to be shown, concerts, stage plays, and other activities.

• Amusement advertising

• Classified display advertising

• Display advertising

A rate that offers a minimum charge for space without regard to the amount of space used or the frequency of insertion and no discount is offered.

• Flat rate

• Frequency discount

• Discount rate

A discount based on unit or pattern of purchase in addition to total amount of space.

• Discount rate

• Frequency discount

• Flat rate

A special rate for newspaper, such as morning paper and an evening paper issue by same publisher.

• Run-of-paper

• Combination rate

• Discount rate

The most permanent of all the mass media, since they are kept for months and advertising message are seen a number of times.

• Newspaper

• Magazine

• Journal

A magazine advertisement runs all the way to the four edges of the page, leaving no white space margin.

• Gatefold advertisement

• Partial bleed advertisement

• Full-bleed advertisement

Also called 'multiple-unit' ad, is positioned on the two middle pages of the magazine issue.

• Cetrefold advertisement

• Gatefold advertisement

• Full-bleed advertisement