Lecture 8 - Travel Intermediaries

The greatest challenge in travel and tourism is to achieve a match between

• product, market and cost

• price, market and profit

• product, market appeal and cost

• price, market and inventory

Which factor(s) is(are) the most critical factor in deciding pricing of tourism products?

• Competitors' pricing

• Level that target market is prepared to pay

• Seasonality

• Fixed and variable cost

• All of the above

All of the following are good examples of sustainable tourism practices except

• Introduce single-use plastics in hotels to save cost

• Manage traveller flows during peak seasons

• Engage local communities

• Promote eco-friendly destinations, products and services

All of the following meet the minimum requirements of an inbound tour operator except

• Fast and efficient turnaround and response times for bookings and enquiries (within 24 hours)

• Pricing policies that maximise profitability of the inbound travel operator

• Quality products and experiences that are delivered consistently

• Understand and sensitive to the cultural needs of different markets

Customer service is reactive and customer experience is proactive. True or False?

• TRUE

• FALSE

According to the characteristics of experiences by Pine & Gilmore (1998), what are the 2 dimensions of experiences?

• Collaboration

• Participation

• Connection

• Contactless

According to the Principles of Tourism Experience Design (Baker & Fyall, 2021), what are the elements that are involved under the principle of engagement?

• Play

• Agency - the level of control the visitors have

• Co-creation

• Interactivity

• All of the above