QUIZ IX BBA VI DM

Four elements that distinguish mobile marketing from traditional mass marketing are : Scope of Audience, type and formats of messages, ...................... and response tracking.

• a. location-based targeting

• b. Wide Coverage

• c. Mass Distribution

• d. Interest group setting

Which of the following is the form of mobile marketing?

• A. text

• B. voice call

• C. graphic

• D. All of the above

Which of the following is NOT a type of mobile ad extension?

• A. App extension

• B. Call extension

• C. Sitelink extension

• D. Download extension

Many a times marketers use QR codes as part of their mobile marketing effort. Such QR codes are used for all of the below except ___________.

• a. Sending messages to the mobile device

• b. Giving customers a source to scan and receive detailed information.

• c. Giving customers a replacement to the website link.

• d. Directing customers to the Appstore to download an App.

Mobile marketing enables marketers to provide targeted content to customers in the middle of a shopping experience. This is enabled by the integration of _______ to the campaign.

• a. QR codes

• b. USSD

• c. Device OS

• d. Geo-location

Which among the following is most important while designing a mobile enabled website.

• a. Compatibility with different platforms

• b. Customer centric design

• c. Fast download and low data consumption

• d. Easy navigation

While designing mobile websites content has to be prioritized over navigation because _______.

• a. Mobile websites are able to deliver rich content.

• b. Mobile websites are limited by their ability to navigate.

• c. Mobile websites should have entertaining and engaging content.

• d. None of the above.

Many mobile websites have opportunities to call the manufacturers service center by clicking a button on the mobile website. Such buttons are called _____.

• a. Click to call

• b. Click to reach

• c. Click to connect

• d. None of the above

Paid media on mobile platforms can be best illustrated by the following.

• a. Mobile applications focusing on CRM activities.

• b. Mobile applications sending push notifications to customers.

• c. Mobile applications displaying advertisement of a third party.

• d. Mobile applications providing discount coupons.

………….. is helpful in tracking people.

• a. GRS

• b. GPS

• c. GPR

• d. GSP