Principles of Marketing

Buyer and seller trade something of equal value

• A. Cause marketing

• B. Comprehensive

• C. Exchange

• D. Green Marketing

It is also called as place branding attempts to exert a pull

customers to particular areas.

• A. Place marketing

• B. Cause Marketing

• C. Event Marketing

• D. Green Marketing

It is a recognition and marketing of a social issues, cause or

idea to the target markets.

• A. Place marketing

• B. Cause Marketing

• C. Event Marketing

• D. Green Marketing

The money earned by the organization is allocated for pursuing the organization’s objectives.

• A. Person Marketing

• B. Place marketing

• C. Cause Marketing

• D. Not-For- Profit Organization Marketing

It focuses on the internal potentials of the company and

not based on the desires and needs of the market

• A. Sales Concept

• B. Marketing Concept

• C. Production Concept

• D. Relationship concept/marketing

According to Forbes it is a strategy designed to foster customer loyalty, interaction and long-term engagement

• A. Relationship Marketing

• B. Traditional Marketing

• C. Consumer Marketing

• D. Relation Marketing

Relationship marketing provide each customer with a smooth, timely and enjoyable business transaction.

• TRUE

• FALSE

Successful businesses just only communicate with prospects and customers for sales.

• TRUE

• FALSE

To build a relationship to your customers communicate to them frequently.

• TRUE

• FALSE

Communicating to your client is a one-way process, you only have to tell them the benefits and usefulness of your product.

• TRUE

• FALSE