Digital media Module 1

Demographics

• statistical data relating to the way people see images and particular groups within it.

• statistical data relating to the population and particular groups within it.

Audience

• the people giving or likely to give attention to something.

• the students of a classroom

Audience Purpose (in relation to advertising)

• what you want your audience to do as a result of reading what you wrote or listening to what you said.

• to be attentive and listen

• to cheer on the performer

Audience reactions are

• opinions not tropes

• tropes

Target Audience

• just 1 person in the crowd that likes the ad

• When you communicate, your purpose is not what you want to do; instead,

How do you show hidden tools?

• click and hold a tool for 1 second

• double click

• right click

How do you change the options for each tool?

• options bar

• menu

• right click

• tool bar

What is opacity?

• how see through something is

• how thick it is

• how bright of a color it is

The panel bars are on the ______ _______.

• right side

• left side

How do you move or reposition the panel bars?

• right click

• left mouse click on the top, hold and drag

• you can't